- Launched: January 2010
- Type: Compact style hybrid
- Sensor size: APS-C or 1/1.7-inch
- Resolution: 10-12.3 megapixels
- Lenses: Ricoh GXR system
- Key features: Interchangeable camera-lens units
- Links: Press release | Product page
Summary: Unique hybrid camera where you change whole lens-sensor units rather than just the lens. It's inefficient in that each unit costs more, but allows sensor/lens pairings optimised for different kinds of photography. Designed for enthusiasts and pros.
- Launched: January 2010
- Type: Digital SLR
- Sensor size: APS-C 23.4 x 15.6mm
- Resolution: 14.2 megapixels
- Lenses: Sony a mount
- Key features: 7fps continuous shooting, in-built anti-shake, HDR mode
- Links: Press release, Product page
Summary: Intermediate-level D-SLR that fits between the low-cost a290/390 and the a500/550, but in fact it beats the a500/550's specs with 7fps continuous shooting, a high-capacity battery and one of Sony's new14-megapixel CMOS sensors.
- Launched: November 2009
- Type: Compact style hybrid
- Sensor size: Micro Four Thirds, 17.3 x 13mm
- Resolution: 12.3 megapixels
- Lenses: Micro Four Thirds
- Key features: Standard HD movies, in-built anti-shake, Art Filters, optional EVF, Accessory Port
- Links: Press release, Product page
Summary: A development of the original Olympus E-P1 'Pen' camera, now including an accessory port and manual movie controls.
- Launched: October 2009
- Type: Digital SLR
- Sensor: APS-H, 27.9 x 18.6mm
- Resolution: 16 megapixels
- Lenses: Canon EF (not EF-S)
- Key features: 10fps continuous shooting, full HD movies
- Links: Press release, Product page
Summary: High-speed digital SLR for professionals. It has a unique sensor size mid-way between APS-C and full frame, which puts it at a slight disadvantage to the Nikon D3s, though the Nikon only shoots standard HD movies.
- Launched: October 2009
- Type: Digital SLR
- Sensor: Full frame 'FX' format, 36 x 23.9mm
- Resolution: 12.1 megapixels
- Lenses: Nikon F (FX, DX in 'crop' mode)
- Key features: 9fps continuous shooting, high ISO performance; standard HD movies
- Links: Press release, Product page
Summary: Second-generation version of Nikon's original full-frame D-SLR optimised for speed, with a 9fps continuous shooting speed (11fps in 'crop' mode) and a maximum ISO raised to 12800.
- Launched: October 2009
- Type: Fixed lens hybrid
- Sensor size: APS-C Foveon X3, 20.7 x 13.8mm
- Megapixels: 4.7 (x3)
- Key features: Foveon X3 sensor, fixed lens
- Lens: 28mm equivalent f4
- Links: Press release, Product page
Summary: Fixed lens hybrid camera using unique Foveon X3 sensor for low apparent resolution but high image quality. The plain design and fixed lens restricts its appeal to enthusiasts only.
- Launched: October 2009
- Type: Digital SLR
- Sensor size: APS-C, 23.4 x 15.6mm
- Resolution: 14.6 megapixels
- Lenses: Pentax KAF2
- Key features: In-built anti-shake, expanded dynamic range, distortion and chromatic aberration correction, standard HD movies
- Links: Press release, Product page
Summary: D-SLR for enthusiasts and professionals, featuring metal construction, good continuous shooting speeds and a host of well thought out and useful features.